The 26 best Black Friday beauty deals are here early from Amazon, Ulta, Sephora and Walmart (2024)

Jennifer Romolini

·Senior Beauty Editor

Amazon

Dermora Golden Glow Under-Eye Patches, 20 Pairs

If your under-eyes are looking puffy, dark and tired, we're happy to report that there's an easy — and tres affordable — fix. These eye masks are formulated to reduce the appearance of dark circles and puffiness while making you feel like you're getting a spa treatment in your own home. And who can resist a shimmery skin-care find?

With real gold and ingredients like tea tree oil, glycerin, castor oil and collagen, these patches promise to revitalize your skin and reduce puffiness in 20 minutes.

Japanese Bath Salt Samurai

Tabino Yado Japanese Bath Salts

With scent profiles such as "flowers" "moss" "wood" and "herbs," these simple yet luxurious bath powders are meant to re-create the experience of an onsen/hot spring you'd find in Japan in your own at-home bath.

The mineral salt formula includes ingredients like rosemary, lavender and jojoba seed oil to improve the health of your skin while relaxing your muscles as you soak. Maybe best of all is the vibrant packaging, which is cute enough to be displayed year round.

Amazon

Exfoliants are essential for turning over dead skin cells and promoting skin health and collagen production no matter your age. However, they're particularly important in your 40s, 50s and beyond to keep your face from looking dull and tired.

This Bliss serum is an excellent entry point — it's gentle yet effective and good for all but the most sensitive skin types. It smells good too.

Save $3 with coupon

Amazon

Baimei Jade Roller and Gua Sha Set

There are loads of pricey treatments and potions meant to decrease facial puffiness, promote collagen growth and improve the texture of aging skin, but the ancient art of face rolling is the easiest, least expensive and arguably the most relaxing.

This high-quality jade roller and face massager tool set has over 27,000 five-star reviews and, right now, it's more than half off.

Save $9 with Prime + code

Amazon

CosRx Snail Mucin Sheet Masks, 10-Pack

If I could, I'd buy every person I know a bottle of CosRx snail serum — it's truly a favorite product, one of the most effective skin-care items for complexion smoothing, skin softening and dark-spot lightening I've ever tried. But, because handing over a bottle of snail mucus on a major holiday might seem a wee but strange, these sheet masks are a quality alternative.

They contain the award-winning snail slime, are highly hydrating and work for most any skin type. Users report they help with skin inflammation and even rosacea, and this pack of 10 is a solid entry point into the famous K-beauty line — and you can't beat the price.

Amazon

I've been loving this extra-firming eye cream from Derma E, a truly quality brand that makes natural, vegan and cruelty-free products that won't cost you a week's pay. Made of skin-revitalizing ingredients like copper peptides and plant stem cells, it's clinically proven to improve elasticity and firmness, and it lightens darker under-eye skin tone. I especially like it for my upper eyelids, where I've seen a noticeable difference in texture over just a few weeks.

More than 1,600 five-star reviewers also praise its lifting and tightening merits, calling it: "A miracle for your eyes — no time travel required!"

Amazon

This is the cream you want if you're, like, "I think tightening creams are BS but I also want to believe they are true because I currently hate my neck." The Gold Bond firming cream is no frills but gets the job done (the job being tighter jowls and a less reptilian neck). The formula is lightweight and on the thin side, but the product absorbs well and is gentle enough not to irritate sensitive skin.

Note: You'll need to use it consistently for about a month to see results, and it won't, of course, magically make you appear 25, but being able to snag this ample size for less makes this product worth a go.

Amazon

Neutrogena Retinol Eye Cream

Retinol is one of the few ingredients that's clinically proven to help smooth wrinkles — including crow's feet — and brighten dark under-eye circles. This affordable eye cream uses a stabilized form of the retinoid that actually releases slowly over time, which means there's less chance of skin irritation, even for beginners. We've also found that this drugstore pick is effective at reducing puffiness and is gentle enough for sensitive skin.

It's among the most highly rated eye creams on the market, with 15,000 five-star Amazon reviews. It's dermatologist-recommended too. Right now is a good time to give this popular cream a try — it's $7 off.

Amazon

RoC Multi Correxion 5-in-1 Restoring Night Cream

If you're looking for an all-over tightening, brightening, hydrating, complexion-smoothing night cream for the face, neck and decolleté, you can't do much better than this clinically proven version by trusted brand RoC — especially at this price.

The popular cream is nongreasy and noncomedogenic and beloved by both dermatologists and celebrities alike (Sarah Jessica Parker is a fan). And, according to the more than 4,000 five-star reviews, ordinary folks are all over it too: "I'm in my 70s and this cream has been my go-to for years. It works on my skin!"

Amazon

CosRx Snail Mucin 96% Power Repairing Essence

My beloved snail mucin from CosRx is excellent for evening skin tone and making your face look softer and brighter overall. It's won multiple awards, has over 55,000 five-star Amazon reviews and impresses most beauty editors I know.

After using it the first time (here is my full review), my face was noticeably dewier and other users have boasted about its ability to hydrate, repair and improve dullness in the skin — all of which helps wrinkles look less deep and crepey. When I tried it again this month, after a medi-spa laser treatment, I found it soothed and calmed my skin as it healed, lending a healthy sheen.

Walmart

Olaplex Hair Perfector No 3 Repairing Treatment

You've probably heard about Olaplex — the magical, mystical hair treatment line that launched in 2014 to great fanfare. Since then, it's been highly praised (or, at least reportedly used) by a wide range of celebrities with gorgeous, thick, covetable hair: from Billie Eilish to Drew Barrymore; Dakota Johnson to Jennifer Lopez. In fact, in the past decade, Olaplex has become so popular it's racked up more than 2 billion (yes, billion with a "b") TikTok views, a devoted celebrity fan base, the trust of professional stylists and even a bit of controversy. And this month, it's heavily discounted.

Hair Perfector No. 3 is the hero Olaplex product. It started as a salon-only treatment, but during the pandemic was made available to its devoted fans (including Margot Robbie) for at-home use. Kim Kardashian loved the hair-softening, hair-strengthening effects of this formula so much, she once used "Olaplexing" as verb.

Amazon

Elizavecca Cer-100 Collagen Coating Hair Protein Treatment

Every once in a while a popular internet-famous product comes along that I think will never in 100 years work and then am pleasantly surprised (OK, more like shocked) when it does. Such was the case with this strange little tube of the TikTok-famous collagen and protein hair mask from Elizavecca.

It's a repairing treatment that's meant to render even the driest, most straw-like hair into silky strands. You work it into your hair after shampooing and, after 5 to 15 minutes, the before-and-after is seriously profound: my thin, dry, longtime dyed-blonde mane was bouncy, soft and smooth as a satin sheet and, best of all, didn't feel weighed down. Though it does make your hair slightly greasier than normal, the conditioning impact is worth it — my results lasted for weeks.

Ulta

Lolavie Intensive Repair Treatment

Extremely rare sale alert! Jennifer Aniston's high-end hair-care line is rarely marked down, and this 30% discount makes for an excellent opportunity to try her mane-transforming products.

The all-natural, cruelty- and paraben-free formula is made from — of all things — chia seeds, and it's clinically proven to reduce hair breakage by 68% after just one use.

PURA D'OR

Pura D'or's best-selling anti-thinning shampoo and conditioner rarely go on sale! Now's the time to scoop up this award-winning set, which is made with a mix of biotin and organic ingredients like nettle extract, pumpkin seed and black cumin seed oil. It's also clinically proven to reduce hair thinning while promoting hair strength and reducing breakage.

More than 30,000 happy Amazon customers give Pura D'd'or's set a perfect score, including one ecstatic fan who said: "10 stars!!!! I’ve been dealing with hair thinning and some breakage since 2020 and I’ve done everything and nothing worked. I’ve only used this shampoo and conditioner four times in two weeks and I have a lot of baby hair growing on top of my head. ... Whoever made this product, thank you very very much!!!!"

Amazon

Nexxus Unbreakable Care Root Lift Hair Thickening Spray

Real Housewives of Beverly Hillsstar Kyle Richards swears by this hair elixir which she explains, gives her mane "the look and feel of 3,000 more strands."

The lightweight, non-sticky spray is made with keratin, collagen and biotin and — according to both Richards and numerous five-star reviewers — effectively boosts hair volume along with strengthening fine and thin hair. "I have tried three other spray-in hair thickeners and this is the only one that has truly made my hair feel fuller," raved one five-star fan. "The price is also reasonable. I can't afford super pricey hair products that I use daily."

Save $5 with coupon

Wild Growth

Wild Growth Hair Oil

With more than 26,000 five-star reviews, this plant-based formula — which includes olive, coconut and jojoba oils — works to promote hair growth and improve hair strength safely and naturally. The mix of oils is the magic formula here: Coconut oil helps to moisturize hair and repair split ends (same with jojoba oil), so that new hair growth remains hydrated and healthy; some evidence also suggests that using olive oil on the hair helps to stimulate growth by, among other things, strengthening hair follicles.

Along with encouraging hair to grow longer and stronger, the oil also works to soften and detangle hair and reduce blow-drying time, helping to prevent heat damage while styling.

Amazon

Zimasilk Mulberry Silk Pillowcase

At first you're going to feel like an over-indulged princess when sleeping upon this luxurious silk pillowcase.

But then you learn the facts: Silk pillowcases support the health of both skin AND your hair. Research shows they can help prevent shedding and breakage and can keep your hair from frizzing overnight, leading to less styling and a healthier mane overall.

Save $4 with coupon

Amazon

TouchBeauty Hair Trimmer for Nose, Ear and Face

This ultra-portable, pen-size shaver eradicates unwanted facial hair with the touch of a button. The clever dual-head design works in a flash on unwanted nose and ear hair (it's good for brow touch-ups and one-off chin whiskers too, though it's too narrow to tackle larger swaths like a full mustache).

I actually keep one of these in my car to zap unruly black strands whenever they unexpectedly appear. Another cool feature? The TouchBeauty is waterproof, so you can use it in the shower while you're waiting for your conditioner to set.

Amazon

Nicebay Hair Dryer Brush Set

This multi-use hair tool works like the Dyson Airwrap — at a fraction of the cost.

It comes with three brush heads and a blow-dryer attachment to suit all hair types, whether you want to smooth and straighten or add curl and waves. Now you'll be able to give yourself a professional-level blowout while saving 75% — you're looking at one of the lowest-ever prices we've seen.

Save $150 with Prime

NuFace

NuFace Microcurrent Facial Toning Device Starter Kit

Conair

Infinitipro Conair Hair Dryer

Explore more purchase options

$41 at CVS Pharmacy$40 at Kohl's

Amazon

XSoul IPL Hair Remover

If you're tired of frequent shaving or the nonstop battle with stubble but don't want to invest hundreds in pricey hair removal treatments at a salon, XSoul's easy-to-use permanent follicle-banishing device just might be for you.

"[A] Smooth, painless and permanent hair removal at home," raved one of thousands of five-star reviewers. "The treatments are surprisingly painless, even on sensitive areas like the bikini line and underarms. After a few uses, I started noticing a real reduction in hair growth, especially on my legs and arms. If you're looking for a convenient and cost-effective way to tackle unwanted hair, this IPL device is a solid investment."

Amazon

Beakey Makeup Sponges Set, 5-Pack

Amazon

NYX Bare With Me Concealer Serum

This gel formula serum and concealer goes on sheer and natural-looking, and the finish is satiny-smooth. It's buildable, so you can layer more on days when you need heavier coverage. It's also compact, comes in a dozen different shades and is — perhaps best of all — affordable.

This wallet-friendly makeup is among the most effective I've tried — I even named it one of the best concealers of 2024.

Amazon

Maybelline Lash Sensational Sky High Mascara

This is my favorite mascara of the year! I'm including it in an anti-aging story for two reasons: It both thickens sparse lashes and removes easily, which means there's less risk of delicate hair loss.

More than 75,000 reviewers rave about Lash Sensational on Amazon, all stating something along the lines of, "10/10 would recommend, I've ordered this six times now ... it's the best mascara I've ever used." Truly, it's that good. And right now you can scoop it up for just $10.

Sephora

Tom Ford Ultra Shine Lip Color

Sure, it costs more than I paid for a week's groceries when I was 25, but listen: Sometimes you just want a little luxury in your life, to know that all this hard work you do means you can occasionally splash out on yourself. This gorgeous, glossy-but-not-too-glossy, nondrying Tom Ford lipstick is worth the splurge.

While there are six shades included in the current sale, I'm partial to "Ile D'Amour" — a sexy, '80s-business-lady-out-on-the-town red.